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Advancements in AI
for Contact Centers

November 2022

In the contact center industry, Artificial Intelligence (AI) is the application of computer science and intelligent technologies to enhance customer experience. In fact, chances are that AI is already employed in your customer journey whether you know it or not. The swift evolution, broad application, and benefits of AI mean that adoption rates are set to increase significantly as AI transforms the customer experience. 

Advancements in AI and its combination with other technologies, such as machine learning and natural language processing, are taking both the customer and agent experience to another level. By automating specific customer interactions, AI improves the customer experience and helps generate brand loyalty. By automating processes, AI can support agents by providing efficiencies while gaining valuable insights. Here, we take a look at some of the most exciting advancements in AI for contact centers.

“The global Call Center AI Market size is to grow from USD 1.6 billion in 2022 to USD 4.1 billion by 2027.
Predictive Behavioral Routing
Predictive Behavioral Routing is an AI-Powered technology that utilizes data on a caller’s personality, communication preference, behavioral characteristics, and past contact experience to intelligently connect them to the most appropriate agent. By perfectly matching customers with the agent most skilled to handle their issue, this significantly enhances the overall customer experience and drives greater performance by lowering wait times, improving handle times, and improving first-call resolution.
Conversational AI
An evolution of more traditional chatbots and voicebots, Conversational AI, combines natural language processing and machine learning to simulate human intelligence. This gives the ability to carry on human-like conversations with customers, delivering fast and efficient responses to their requirements. Conversational AI learns from its interactions, meaning the more you use it, the more its intelligence grows, developing a deeper understanding of customer conversations regardless of accent or language
Emotional Intelligence AI
Emotional intelligence AI tracks customer sentiment during a phone call by analyzing the tone of the conversation. If a customer expresses frustration or confusion, Emotional Intelligence AI can provide live feedback to the agent with insights into how the customer is feeling during the call. The feedback might include advice on how to improve the mood or respond to distress. It can also detect how often an agent interrupts a customer, which can lead to a negative experience. Emotional Intelligence AI can be used in different languages and countries with diverse linguistic and cultural styles.
Virtual Assistants
A combination of most of these advancements and one of the most popular AI contact center tools, AI-enabled assistants can analyze spoken or written comments from customers to determine what they’re attempting to accomplish. By connecting with customer and client data, they can feed intelligent data and analysis to a human agent without the customer being aware. These recommendations the agents receive can then be addressed to the client via human contact, where the requirement for empathy and negotiation may be more significant. Virtual assistants accelerate first-touch customer interactions and resolutions and enhance the entire customer service journey.

A common misconception is that AI will somehow negate the need for a human element and ultimately replace contact center agents altogether – counterintuitive when you consider a successful BPO business model relies heavily on people. The reality, of course, is far different. There will always be complex issues that AI can’t handle. AI isn’t a substitute for humans but allows agents to work more productively, taking over more straightforward tasks while allowing them to have more meaningful interactions with customers.

KM² Solutions is already providing its customers with cutting-edge AI technologies and view them as a crucial asset to improve the quality of service and, by driving better performance, reduce operating costs. These intuitive and accurate AI solutions are fast becoming the industry standard and are necessary for delivering experiences that meet the modern customer’s demands. By incorporating AI into your CX strategy now, you will be better preparing your business for the future.

About KM² Solutions

KM² Solutions ( KM2 Solutions ) operates contact centers throughout the Caribbean and Latin America, providing outsourced inbound and outbound customer service contact services for voice, chat, email, and mobile. KM² Solutions provides these services to clients in financial services, multi-unit healthcare, insurance services, travel & hospitality, eCommerce, technology & telecommunications, home services, and other sectors. The company provides clients with a host of solutions, including customer support and care, telesales & retention, claims management & processing, appointment setting & schedule management, loan origination & verifications, back-office processing, and technical support. KM² Solutions maintains PCI DSS compliance, completes a SOC 2 audit annually, and has a Compliance Management System that meets the FDIC standards.

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